Enhancing relationships in e-tail: Role of relationship quality and duration

This research deals with antecedents and outcomes of relationship quality in e-tail. SMART-PLS analysis of survey data from India (n = 644) showed that perceived value, e-service quality, interaction, discounts and transaction related factors were found to have a positive effect on relationship quality (RQ). RQ mediates the relationship between these antecedents and self-brand connect and loyalty. Support for serial mediation was found with RQ and self-brand connect preceding loyalty formation. Relationship duration positively moderated the effect of RQ on self-brand connect. RQ was conceptualized as a formative second order factor. E-tailers may invest in antecedents of RQ and they may devise strategies to increase the duration of relationships.     

湖北省优化营商环境分析与优化研究

良好的营商环境对提升区域综合竞争力具有重大意义。本文采用近年湖北省营商环境相关数据,运用主成分分析法运算得分,从经贸环境、社会环境、基础设施、生态环境、服务环境等湖北营商环境指标,揭示相关政策措施对湖北省营商环境的促进作用,以期为相关部门完善优化营商环境政策,提升湖北省营商环境提供参考。     

高职院校思想政治理论课与职业素养教育融合研究

高校思想政治理论课是大学生思想政治教育的主渠道。职业素养教育是高职院校人才培养体系中的特色环节,也是高职院校进行大学生素质教育的重要阵地。高职院校思想政治理论课与职业素养教育实现有机融合,可以有效调动各种资源形成教育合力,有利于高职院校构建大思政工作格局。高职院校可以从做好顶层设计、整合人才队伍、融入教育载体、互鉴教育方式、规范考核评价五个方面加强思想政治理论课与职业素养教育的有机融合,形成协同育人效果。     

农产品电商与物流共生关系演化及协同度评价研究

农产品电商与物流协同将直接影响农产品的流通水平。运用共生理论,剖析了农产品电商与物流的共生关系机理与演化形式。利用微分方程分析了共生关系的演化过程,求解了共生关系的稳定条件。结果表明,协同共生均衡状态下产出水平得到提高,协同共生关系进入理想的稳定状态需要外部引导干预。对2013—2018年中国农产品电商与物流协同度变化的测量结果表明,当前中国农产品电商与物流协同尚处于初级阶段,共生关系表现为非互惠协同共生。     

Multidimensional brand equity and asymmetric risk

The authors investigate the extent to which central customer-based brand equity dimensions (Differentiation, Relevance, Esteem, Knowledge, and Energy) influence a firm’s systematic risk (i.e., beta) during both market upturns and downturns. The results demonstrate that aggregating upside and downside beta or different dimensions of brand equity masks the true associations which can be seen only in the disaggregate analyses. The authors find that Relevance and Knowledge play roles as stabilizers, showing negative relationships with both upside gains and downside risk, while Esteem plays the role of protector, showing a negative relationship with only downside losses and not influencing upside gains; Energy acts as a booster, being positively associated with a firm’s potential gains in a period of market growth without increasing the firm’s expected losses during a bad market. The positive relationship of Energy with aggregate risk could be misleading as it hides the beneficial effect of Energy as a booster. The authors also find that Relevance is the most important consideration when people make choices in bad market situations, while Energy becomes the most crucial deciding factor in good market situations. Taking advantage of the multidimensional constructs of brand equity while allowing for the asymmetrical characteristics of risk enables managers to capture the differential role of each brand equity dimension in influencing firm risks, which leads to more sophisticated strategic decisions regarding risk management. In addition to general brand strategy, the authors provide tailored brand strategies to firms from different industries or with different financial characteristics.     

Self-service technology in supermarkets – Do frontline staff still matter?

This paper uses the concept of psychological distance under construal level theory to explore the differences in the customers’ evaluations of overall store quality, satisfaction and loyalty, based on their experiences with the traditional staff-checkout method and the relatively new self-checkout machines. Two empirical studies, a field survey with retail shoppers in UK (N1 = 313) and an online survey with members of a consumer panel in Australia (N2 = 474), show that the perceived quality of staff-checkout has a stronger positive impact on the overall store quality, satisfaction and loyalty, than the quality of self-checkout. Similarly, satisfaction with staff-checkout has a stronger positive effect on store satisfaction and loyalty, than the satisfaction with self-checkout. Finally, loyalty to staff-checkout also has a stronger positive influence on store loyalty, than the loyalty towards self-checkout. These results show that despite growing use of self-service technology, frontline staff continue to be important for overall store evaluations.     

关于发挥国家审计防范金融风险作用的路径研究

防范重大风险攻坚战是2019年经济工作的重要组成部分,而防范重大风险的工作重点是预防和控制金融风险,着力激发微观主体活力,创新和完善宏观调控,促进经济稳增长、防范风险,保持经济运行在合理区间,进一步实现“六个稳”。提升市场信心是赢得这场攻坚战的重要途径。本文旨在分析现阶段国内存在的主要金融风险,从金融审计角度来探索防范控制金融风险的相关路径。     

被处罚的A级景区存在的问题及应对策略

旅游景区的管理与建设对旅游业的发展至关重要。然而,截至2019年7月底,全国有数百家A级景区由于管理与建设不善,受到摘牌、降级等处罚。对照《旅游景区质量等级的划分与评定》可以发现,被处罚的景区主要存在的问题:景区配套设施管理差、旅游交通不畅、游览设施与服务不健全、景区卫生差、景区市场吸引力小等。因此,政府必须与景区相配合,采取相应对策,强化景区建设与管理;提升景区资源、市场吸引力等,以扭转被动局面,推动旅游景区的健康发展。     

国家审计与内部审计协同研究

国家审计和内部审计在国家治理和公司治理中,由于各自优势的不同,各自发挥着同样重要的作用。在审计全覆盖的背景下,两者的协同联动是整合审计资源,减少资源重复浪费,提高国家审计效率效果的必然选择。本文以协同理论为基础,通过分析国家审计和内部审计的内涵,从政策角度出发探讨了目前我国协同联动的主要形式以及存在的问题,认为破除技术手段的制约和提升内部审计独立性是实现协同联动的必要基础。     

The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention

This study examined the influence of consumer's brand familiarity and the information quality of social media content on their involvement with a brand on the brand's social media pages. Also studied were the influence of involvement on consumer's attitude towards the brand's social media page and the effect of their attitude on future purchase intention from the brand. The results indicated that both brand familiarity and information quality had significant effects on a consumer's involvement with a brand on its social media page, yet the brand's social media content had a greater influence on a consumer's involvement with the social media page. Further, involvement with a brand's social media led to a positive attitude towards the brand's social media page, which in turn influences future purchase intention from the brand. However, the involvement did not directly influence future purchase intention from the brand. The results suggest the significant importance of quality of social media content.